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Components of a Social Media Strategy

Components of a Social Media Strategy

Your first step to being successful in social media advertising and marketing is always to know where you are going. Having a strategy in advance with no a desired outcome is like planning directions for your journey without knowing where you are trying to get to. Yet this is exactly what many internet businesses do when it comes to social media.

Once you know where you want to go with your marketing strategy it is possible to then put with each other a plan to get it. A plan that makes sense.

Social Media Strategy

Social Media Marketing Strategies

By having a social network advertising marketing and promotion method, confusion and questions later are eliminated.  This is where proper planning and management comes in. If you prepare for your social media content advertising and marketing it will give you purpose and create a road map that will guide you in the right direction for success.

A good social media strategy should connect your social network advertising activities to your general business objectives. Identify your focused audiences and grow along with you.

The components of a good social media business plan are the following:

  1. An overall purpose statement that ties social networking to your corporate goals. A company vision or mission statement.
  2. You need to have an individual ‘purpose statement’ for each framework you’re planning to use. The value you provide your potential audience and how you’ll measure success.
  3. Competitive analyse that creates a baseline where you and your top competitors are. Think keywords, adverts, followers, shares, comments and likes.
  4. An action plan every 3 months that summarises the actions and tactics which will leverage your social network advertising to attain your objectives.

If you do this, you will never get lost because you own the specific directions to follow. Same with your social networking strategy and internet marketing expertise. If you understand specifically where you’re heading; you will find it easier, faster and more enjoyable.

I can’t promise that it’s going to be a smooth ride. However with an efficient social media marketing strategy any obstacles that you encounter along the way is usually negotiated with clarity and easy.


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